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Dave Johnson joins Gobe as VP Marketing

Filed under the:  department.
Posted by:Ryan on Thursday, 02 Aug, 2001 @ 2:02 PM
 
Gobe Software

Ok. Everyone buckle in. This could get interesting. Dave Johnson, former Director of Sales and BeOS Product Manager at Be, Inc., has now joined Gobe as the new Vice President of marketing. Yes.. you read that right. So now the man at Be who was supposed to lead BeOS to glory, but was laid off instead, is now working at Gobe, a company that still seems to want to lead BeOS to glory. Hmmm. It could be something as simple as hiring the man because he is good at his job, and Gobe had an opening. Alternatively…. well.. I will leave the speculation to all of you. Read on for the full press release. UPDATE: - I just want to clarify that Dave was not laid off in the most recent round. He was laid off in April. What Be has been doing w/ BeOS since then remains a mystery. Either way, congratulations to Dave on the new job, and congratulations to gobe for getting a new vp. :)

Dave Johnson Joins Gobe Software as VP Marketing

Brings Extensive Computer Industry Experience to Gobe

PORTLAND, Oregon August 2, 2001 Gobe Software, Inc., publisher of the Productive integrated office suite, announced today the appointment of Dave Johnson as Vice president of Marketing. In this role, Johnson will be responsible for all marketing and sales activities as the company expands into new markets.

Johnson brings over 20 years of computer industry experience to Gobe. Before joining Gobe, Johnson served as Director of Sales and BeOS Product Manager at Be, Inc., publisher of the BeOS computer operating system. At Be, Johnson initiated and developed Bes retail channel distribution for BeOS and associated third-party products.

Prior to Be, Johnson was President of Working Software, Inc., a publisher of productivity and utility software for personal computers. Before co-founding Working Software, Johnson was a veteran of the videogame and early personal computer industry.

“We are excited to have Dave joining our team,” said Bruce Q. Hammond, CEO of Gobe. “Dave brings to Gobe extensive industry knowledge and experience. He has proven himself to be a go-getter and his drive and focus will enable our team to develop new areas for growth.”



41 Responses to “Dave Johnson joins Gobe as VP Marketing”

  1. Anonymous Says:

    Congrats Dave

    Glad to see you landed on your feet. I know that you will do great things for Gobe.

    Regards,
    Jason “Maverick” VanDerMark

  2. franknputer Says:

    In Response To Anonymous @ 08/02/2001 2:16:09 PM

    Re: Congrats Dave

    Good to hear. I hope that the rest of the people affected recover quickly, as well.

  3. Anonymous Says:

    Oh come on. No need to buckle in

    I’m glad he found another job, but I hope he doesn’t get burned twice. If Be Inc goes belly up (as it appears it is wont to do, and soon), then Gobe will be totally reliant on Windows.

    Be’s not going to license BeOS to anyone. They’ve managed their death very poorly.

  4. Anonymous Says:

    Oh come on. No need to buckle in

    I’m glad he found another job, but I hope he doesn’t get burned twice. If Be Inc goes belly up (as it appears it is wont to do, and soon), then Gobe will be totally reliant on Windows.

    Be’s not going to license BeOS to anyone. They’ve managed their death very poorly. They would have done it by now, I think.

  5. Anonymous Says:

    Congrats

    Congrats! Good luck at gobe! :)

    Nighthawk

  6. Jason Says:

    I don’t believe it!

    Holy Shit! Be had a marketing department?!?! I want to know details! Was this the marketing department that managed the massive “Word of Mouth” ad campaign? Or was this the department that sent out the press release when Be made R5 free?

    [Edited at 15:24 Aug 2 2001 by Jason]

  7. Anonymous Says:

    In Response To Jason @ 08/02/2001 3:23:12 PM

    LOL :-)

    Took the words right out of my mouth!!

  8. Anonymous Says:

    In Response To Jason @ 08/02/2001 3:23:12 PM

    Re: I don’t believe it!

    Or the one that took out the full-page ads in Dr. Dobb’s Journal advertising their OS to developers?

    Of course, we know how far *that* got.

  9. Deej Says:

    In Response To Anonymous @ 08/02/2001 3:31:42 PM

    Re: I don’t believe it!

    I thought Gobe was actually the ones paying for that. :P

  10. Anonymous Says:

    Instead of speculating:

    Why doesn’t the tell us right here in plain text?

  11. Anonymous Says:

    Oh weell…

    ‘Develop new areas of growth’ certainly can’t mean he will be promoting BeOS unless somebody over there is out of their brains…

  12. Anonymous Says:

    [No Subject]

    I’m not quite sure if I like what I read, because from my outside perspective, Mr. Johnson hasn’t really got anything to show for. Unless he was gagged to the extreme, his BeOS Sales job at Be, Inc. was an abject failure (strictly ruled by the numbers, that is), and I wonder if that’s the kind of expertise a company like Gobe needs at this point in time.

    Marketing has changed a great deal, and it comes as no surprise to anyone if I say that neither Be nor Gobe ever had a good understanding of modern marketing principles. But then again, very few have. ;-)

    I’ll be watching things from the sidelines, but the press release itself showed very little about Mr. Johnson’s “achievements”.

    Helmar

  13. Delija Says:

    [No Subject]

    Who moved my cheese?

  14. Anonymous Says:

    In Response To Delija @ 08/02/2001 6:06:52 PM

    Who cut the cheese?

    -therandthem

  15. Big Al Says:

    In Response To Anonymous @ 08/02/2001 5:36:47 PM

    Re: [No Subject]

    Andrew Klimpton left a nice note about him on the BeOS stock message boards at Yahoo. There’s more to him than it looks, apparently.

    Of course my fingers are sore from crossing them all the time! :)

    Take care.

  16. Anonymous Says:

    In Response To Anonymous @ 08/02/2001 5:36:47 PM

    no doubt!

    no doubt! if this is the guy responsible for the seeming lack of promotion of the beos to musicians,media people,and the general public (in general)i can only see this position as a favor to an old friend by gobe ’cause as a reader of several guitar and music mags i never once seen anything about this ‘media os of the future’ but remember seeing lots about cakewalk for windows and various other windows apps for sound and media apps for windows and mac. it seems when this guy’s ship was coming in ,he was lurking around somewhere at the bus station!
    i just hope he does a better job promoting gobe for windows than he did promoting the media os,beos!just think if every backyard musician would have slapped a copy of beos on their pc,to do some home recording and sound editing and such,they would have sold millions of them!i mean you can have r5 pro cheaper than a copy of cakewalk or a comparable product,with 3d mix and sound recorder included,plus also have the platform to run all the cool freeware and share ware sound apps available on bebits.now in my book thats worth a hell of a lot more than a single copy of cakewalk which will crash windows if you try to run any other sound app withit!

  17. LeftTurn Says:

    In Response To Anonymous @ 08/02/2001 6:56:34 PM

    Re: Who cut the cheese?

    LOL!

  18. LeftTurn Says:

    Well, I’m happy to see…

    …that he landed on his feet and is gainfully employed.

    Now I don’t really know much about Be’s marketing department except from the outside, and it did not look good at all. I hope that there is more to him than meets the eye and that he can assist Gobe into becoming a player in whichever market they are targeting (which looks like Windoze at the moment).

  19. Ores Says:

    pure speculation

    After the articles about Be not knowing how to do a release anymore, could it not be possible that Gobe could be doing their own release and hired him to help them?
    Flame away…

  20. WhiteRabbit Says:

    In Response To Anonymous @ 08/02/2001 5:36:47 PM

    So Helmar

    any word about the survey results?

    Whats going on with your liscensing idea?

    WhiteRabbit

  21. h_ank Says:

    In Response To Ores @ 08/02/2001 10:07:37 PM

    Re: pure speculation

    This is what I’m hoping for. Gobe was in charge of the actual selling and shipping of BeOS 5, maybe they can handle the QA and release details once Productive 3 is out the door?

  22. Anonymous Says:

    In Response To Anonymous @ 08/02/2001 3:31:42 PM

    Re: I don’t believe it!

    Yes lets promote to the mainstream by advertising in a magazine that isn’t.
    Most developers that would be interested already knew about Be, everyones problem was that there was no one to sell what they developed because the general public only know windows.

  23. Anonymous Says:

    In Response To Anonymous @ 08/02/2001 7:32:20 PM

    Re: no doubt!

    That sounds familiar to me : The most famous app isn’t the app which is simply the best - it’s the app, where best marketing tactics meets clever Alliances.
    Marketing was/is/will be a very weak branch ( small) at Be Inc. (that’s not only a question of money…)
    I hope that Gobe can buckle up some more clever Alliances.
    And this is important for Gobe : There is no reason to overstress Q&A - bugfree is only the bug in itself (botanical spoken - as long there are no fungis on them :-) . If a Beta works some stable - just put it out.
    Look what Be is going to do with R6 ? They’re not able to bring anything out.
    If Gobe manages to bring all that cool brainz, which are kicked by Be Inc. for 18 Months, they can build a cool alternative MM-OS build upon AtheOS within this year. So Be can do what it wants with their Protective&Impotent
    The BeCommunity is very active & if you organize a good bug report system to the community, this will be the best workhorse for Q&A…
    Look at all that other Office Products, next to M$ Office, WordPerfect Office & StarOffice : there is no industrial importance in them. For freeware, this isn’t so important.
    But for Buyware - of course !

  24. Big Al Says:

    In Response To Anonymous @ 08/03/2001 05:02:11 AM

    Re: I don’t believe it!

    Yeah, but the complaint has always been that BeOS was a great OS but it lacks drivers and apps. I think advertising in a magazine that’s aimed at people who produce said drivers and apps was a good idea. Unfortunately they should have pressured Dobbs to write an article or two about how nice the BeOS was to write programs for - how the API was clean and a pleasure to work with. Then I think we might have seen more out of that ad.

  25. Anonymous Says:

    In Response To Deej @ 08/02/2001 4:07:12 PM

    Re: I don’t believe it!

    Not prior to R5. Prior to R5 Be took out ads advertising how clean the Be API was and saying “come on over to our web site and learn more.” Full page ads.

    The new ads from Gobe are column ads advertising the OS and its features, not really the API.

  26. chrish Says:

    In Response To Anonymous @ 08/02/2001 2:33:44 PM

    Re: Oh come on. No need to buckle in

    What’s the incentive to manage their death well? I mean, it’s not going to buy the investors anything if Be spends time/money making BeOS open source or whatever. The only hope the investors have at this point is probably to sell Be, Inc. to someone, or hold on long enough for another BeIA licensee or two to appear. With no sales or marketing, that second one is unlikely…

    - chrish

  27. chrish Says:

    In Response To Anonymous @ 08/02/2001 5:36:47 PM

    Re: [No Subject]

    You can only work with what you’re told to do; if The Board tells the Marketing department to go in one direction, they can’t turn around and do something else.

    Dave’s a great guy; I met him at the last North American Be developer’s conference. Back when we thought we had a chance.

    - chrish

  28. dhuff Says:

    In Response To Ores @ 08/02/2001 10:07:37 PM

    Re: pure speculation

    “…it not be possible that Gobe could be doing their own release and hired him to help them?”

    If that’s the case, then Gobe should hire some of the laid-off developers (you know, the people who actually know how to do the work ?!) :)

  29. Anonymous Says:

    Press Release

    “Stemless” Dave Johnson Joins 6083 Software as Ubersturmbahnfuhrer of Haw

    PORTLAND, Oregon - August 2, 2001 - 6083 Software, Inc., publisher of the Productive integrated office suite, announced today the appointment of Dave Johnson as Ubersturmbahnfuhrer of Haw. In this role, Johnson will be responsible for all Haw distribution and management activities as the company expands into new markets.

    Johnson brings over 20 years of snack food industry experience to 6083. Before joining 6083, Johnson served as Obfuscator of Sideways-Looking Staements at Was, Inc, publisher of the WasOS computer operating system. At Was, Johnson initiated and developed Was’s underground hydroponic HAW laboratories and ensured high quality products.

    Prior to Was, Johnson was President of Work at Software, Inc., a manufacturer of porcelain bathroom accessories. Before finding Work, Johnson was a avid player of many early videogames.

    “We are excited to have Dave joining our team,” said Bruce Q. Hammond, CEO of 6083. “Dave always manages to find the best HAW thanks to his extensive industry knowledge and experience. He has proven himself to be a go-getter finding reliable HAW dealers and his drive and focus will enable our team to develop new areas for growth. We’ve been scoping out a few acres in the hills above Portland.”

  30. Kart Says:

    In Response To Anonymous @ 08/02/2001 2:33:44 PM

    Re: Oh come on. No need to buckle in

    then Gobe will be totally reliant on Windows.

    *Partially* reliant on Windows. GP for Windows is in the pipeline, as is GP for *nix. Gobe’s investors realize that the Windows market is the biggest and safest bet for now, but they have a keen interest in getting onto Unix as well.

    As for BeOS… well, *we* all love it and use it, but the market just isn’t big enough to be profitable.

  31. Kart Says:

    In Response To dhuff @ 08/03/2001 09:53:15 AM

    Re: pure speculation

    Be Inc is just a piece of paper, these days. The people who “know how to do a release” are still around, they just moved on to different jobs.

    Once more is announced about the Be Inc buyout I’m sure we’ll have a better idea how the new owners will handle licensing of BeOS.

    If the entity that buys Be Inc is friendly they may turn Gobe lose and let them run with a desktop distro… who knows?

  32. Anonymous Says:

    Be Hasn’t Done Sh*t with BeOS since Dave Left

    As one of the newly unemployed Be folks, I can honestly say that Be didn’t do anything directly with BeOS. There were some moves that benefit BeOS as a side effect of BeIA, but as far as marketing BeOS goes, nothing has happened since Dave J. was let go in April.

  33. Anonymous Says:

    In Response To Anonymous @ 08/02/2001 5:36:47 PM

    Re: Dave was gagged…

    Dave was as gagged as a submissive in any bondage porn flick. Any serious mention of BeOS’s possibilities at Menlo was often looked at with disdain since before the April layoffs. There were many of us that continued to hope for its prospects, but nothing ever became of those hopes.

    (Yes, I am one of the newly unemployed Be folks.)

  34. Anonymous Says:

    In Response To Anonymous @ 08/02/2001 5:36:47 PM

    Re: [No Subject]

    “Unless he was gagged to the extreme”

    That only begins to describe it.

  35. Tom Hoke Says:

    Very Happy

    Trust me you guys. If Be had only done one third of the things Dave had suggested they might really still Be in business. He was tasked with coming up with plans to sell the OS with basically no funding… and when he actually started creating plans that were panning out they had to gag him further. It would have been very embarrasing explainging to the VCs why Be might be making more and more money on an OS that was clearly competing against Micro$oft. It would look like Be was still in the desktop OS market.

    If you’re looking for the brain cancer at Be you’ll have to look higher up the chain… Remember Dave wasn’t a VP at Be. If he had been we’d all be singing a different song. You guys should also know by now that we have our life’s work, dreams, and tons of savings into Gobe. At this point we wouldn’t hire anyone short of a Batman or Superman to join the team.

    -Tom Hoke

  36. LeftTurn Says:

    In Response To Anonymous @ 08/03/2001 11:14:08 AM

    Re: Press Release

    LOL!

  37. LeftTurn Says:

    In Response To Tom Hoke @ 08/03/2001 8:22:29 PM

    Re: Very Happy

    Being on the outside, I’ll just have to take your word for it Tom. From your response it’s definitely a positive thing and that’s how it is. That’s a good thing and wish Gobe and Dave J the best :D

  38. Anonymous Says:

    In Response To Tom Hoke @ 08/03/2001 8:22:29 PM

    Re: Very Happy

    You’re right. The real people to blame for the rot are those much higher up. It was the big investors, greedy for a fast buck who demanded that Be switch focus, and didn’t want to see money going into developing or advertising the BeOS.

  39. Galley_SimRacer Says:

    In Response To Tom Hoke @ 08/03/2001 8:22:29 PM

    Re: Very Happy

    Sounds good Tom; you’ve always been straight with us.
    BTW, I finally got around to releasing “Checkbook XL for Gobe Productive” today. Just hope there’s no bugs. :-)

  40. Anonymous Says:

    In Response To Anonymous @ 08/03/2001 8:48:08 PM

    Re: Very Happy

    There is one constant in Corporate America: short-sighted greed, and it often backfires. Why can’t our corporations see beyond the current quarter’s P&L statement?

    I hope you folks at Gobe have broken through that mentality with a true long-range vision. You have your hands on some great products. They just need a good, strong push by some people who see the potential (and a little cash would help).

    Doug

  41. Jason Says:

    In Response To Tom Hoke @ 08/03/2001 8:22:29 PM

    Re: Very Happy

    “and when he actually started creating plans that were panning out they had to gag him further. It would have been very embarrasing explainging to the VCs why Be might be making more and more money on an OS that was clearly competing against Micro$oft. It would look like Be was still in the desktop OS market. ”

    Let me see if I have this straight… Dave had come up with ideas for selling BeOS at no cost to Be other than his time to think them up and when it looked like they were going to make money off BeOS when they should be making money off BeIA they cut the strings so they wouldn’t have to explain why BeOS was making money to the VC’s? I’m sorry this makes no sense. Maybe that is sick sad irony of it… that it makes no sense yet it still happened.

    Anyone that invests money knows about ROI (return on investment) and the ROI for Dave’s ideas appear to be (from your statment) virtually zero investment and an increased return. All their money is still going to BeIA development yet miraculously they get this bonus money from trying to sell a “finished” product just sitting around.

    If this is what actually happened then JLG should be hung from a clothesline by his nipples! He should have the guts to explain to investors how money made from a little creative marketing of BeOS could keep the company alive long enough to… well I don’t know what… postpone the inevitable maybe… Who knows… Thats his job as CEO to explain this stuff to investors and if that really happened like that the whole management at Be is just a bunch a ‘tards!

    -Jason

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